Gambling with Your Sites: Keyword Coverage or Product Categories?

November 06, 2020 - "Blog"




Print technology is based on product categories that users have to search to try to figure out what the publisher thinks are the most common terms to describe a specific industry. The company then has to decide how much to spend on each product category.

Google-empowered Web technology, on the other hand, enables the buyer to search any term and immediately find relevant results. It allows one web page to be found for thousands of different related keywords searches. This paradigm shift of giving the power of search to the user is being realized more and more by companies. In the past, industries were defined by several product categories. Today, these same industries are defined in thousands of ways. The strategy of finding today’s buyers is to make sure your company can be found on Google under these thousands of keywords that define your industry.

IQS® provides full keyword coverage on the major Search Engines for one low price!


Google Technology in Action


Search Term Industrial Quick Search® ThomasNet®
blowers 6,982 keywords 127 product categories
brushes 12,006 keywords 270 product categories
casters 3,665 keywords 106 product categories
chillers 4,665 keywords 45 product categories
fasteners 5,270 keywords 252 product categories
gaskets 3,510 keywords 256 product categories
glass 8,887 keywords 442 product categories
magnets 3,976 keywords 324 product categories
mixers 9,730 keywords 169 product categories
parts washers 5,591 keywords 243 product categories
stampings 5,661 keywords 266 product categories
titanium 4,897 keywords 137 product categories



Which Product Categories Would Your Potential Buyer Choose?

A search on ThomasNet® for “extruded plastics” has 417 product headings found (here are the first 10). The company then has to decide which ones to buy.

  1. Plastics: Extruded
  2. Extrusions: Plastic
  3. Plastic Fabricating: Extruded
  4. Profiles
  5. Rods
  6. Tubing: Plastic, Extruded
  7. Edgings
  8. Insulation: Plastic, Extruded
  9. Plastics: Extruded, UHMW
  10. Plastics: Tri-Extruded
Featured Industries
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