VAC-U-MAX Launches New Branding Campaign

BELLEVILLE, NJ USA (May 4, 2015) – VAC-U-MAX today announces the launch of a new integrated branding campaign focusing on its commitment and dedication to “Deliver More”— to its customers and the pneumatic conveying and industrial vacuum cleaning industries.

The campaign centers around the VAC-U-MAX promise of delivering “Maximum" benefit to customers, in all areas. As a single-source for custom engineered bulk materials handling solutions, a full range of components, global service and support, and a 100% guarantee – VAC-U-MAX delivers more. 

VAC-U-MAX’s pneumatic conveying division includes a full range of bulk material handling equipment and systems including receivers, loaders, mechanical conveying, bulk bag loading / unloading, flexible screw conveying, bag dump stations, and diverter valves. VAC-U-MAX specializes in dense and dilute phases of vacuum and pressure conveying.

VAC-U-MAX’s industrial vacuum cleaning division includes a full range of portable vacuum cleaners, continuous-duty electric vacuums, and central vacuum cleaning systems for high volume recovery of dusts, powders, granular materials, liquids, sludge, metals, and any flammable liquid or combustible dust. 

As part of the new branding initiative VAC-U-MAX has redesigned its logo, resurrecting the shape of VAC-U-MAX’s vintage logo from 1954. The new “badge” encompasses VAC-U-MAX’s core offerings for bulk materials handling, focusing on custom engineered solutions and years of dedicated application experience in bulk materials handling and industrial vacuum cleaning.

The campaign’s initial flight will start May 4, 2015, with ads featuring key employees, top engineers, and manufacturing specialists at VAC-U-MAX.

“The experience and talent of the employees of VAC-U-MAX is keystone to the success of VAC-U-MAX”, said Steve Pendleton, President. “The faces of VAC-U-MAX are also the future of our company, and the very core of who we are. We are very excited at the opportunity of promoting VAC-U-MAX’s full scope, our technology, our experience, and our dedicated staff”

Since 1954, VAC-U-MAX has had many firsts, including the world’s first air-powered vacuum cleaner, first to implement direct-loading technology for vacuum-tolerant process equipment, and the first to develop vertical-wall “Tube Hopper” material receivers for non-free flowing bulk materials. VAC-U-MAX is a UL-listed designer and manufacturer of control panels, maximizing the coordination and movement of powders and bulk materials for batch and continuous processing. VAC-U-MAX experience in cleaning combustible dusts dates back over 60 years, and today VAC-U-MAX is considered a subject expert in the safe collection of combustible powders and metals, flammable liquids and pyrophoric materials.

“Our new brand campaign will set the foundation for all we do moving forward, from advertising and marketing, to collateral design and our website”, said Doan Pendleton, Vice President. “We look forward to a successful campaign launch, and advancing VAC-U-MAX’s brand awareness globally.” 

“Experience the Ultimate in Pneumatic Conveying and Industrial Vacuum Cleaning”.

For more information visit www.vac-u-max.com or call 1-800-VAC-U-MAX.