Astro’s New Brand Identity: New Name and New Image

December 18, 2019 - "Press Releases"



[Hanover, MN, 12/12/2019] - Astro has rebranded! Astro Engineering and Manufacturing, Inc. is now “Astro Metal Craft.” Our new brand identity precisely depicts who we are and what we do. It represents our true ability, which is custom metal fabrication. This refreshing new name and logo truly highlights our growth, the strength of our scope, and our promise to being a reliable metal fabricator.

“We have changed our name to more closely reflect our core competency. Our fabricators, draftsman, engineers, estimators, and support staff are fanatical about being the best metal experts and craftsmen we can be. We want our brand to reflect this passion and expertise to our customers.”– Tony Ross, COO


Our Growth

It’s an exciting era for our company. Our growth has brought us new clients, new teammates, new equipment, a new building, and a new product line (StellarCraft™)! We believe the new look represents what we’ve become since 1987. 

Our former name, “Astro Engineering and Manufacturing, Inc.,” identified who we were, originally. However, we have expanded our focus significantly. Originally, we engineered and manufactured equipment for the food processing industry, some construction metals, and nearly anything else that walked in the door. Over time, we have grown our perforating and welding competencies. In that, we put our focus on stainless steel and aluminum for architectural metals and industrial equipment.


Our Scope

What this means for our customers is that it’s business as usual but with more capacity for your custom metal projects.

  • Certified welding on mild steel, stainless steel, special steel alloys, and aluminum
  • CNC punching, laser cutting, machining, tube bending, and brake forming
  • Collaborative design with 3-D modeling and professional engineering
  • Timely and responsive quoting and project management to work within your schedule
  • A network of suppliers for specialty processes and materials
  • Outstanding metal craftsmanship and finishes
  • Architectural product line: StellarCraft™


Our Promise

As we continue to provide reliable metal fabrication, we’d like to take a moment to thank our loyal customers for their trust and friendship in business. We promise to continue to provide great service and execute stellar metal products with the professionalism you’ve come to experience. While this is a change, our core beliefs haven’t changed.

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