Autoquip’s New Logo Reflects Company’s Focus

Autoquip is pleased to reveal its new logo to represent their company focus on providing innovative lifting solutions to customers worldwide. 

“This year marks Autoquip’s 70 years in operation.  Since our founding in 1947, we have established ourselves as the leader in custom material handling equipment.  We have leveraged 70 years of experience to continuously improve product offering, engineering approach, and incorporate the latest technology and components in our designs,” said Louis Coleman, Director of Sales & Marketing.   

“As we honor our legacy and our successes, it seemed a perfect time to evaluate our company brand to ensure it is in sync with who we are today, and where we are going in the future.  We are proud to announce the launch of a new company logo and tagline as part of Autoquip’s ongoing evolution and growth,” explained Coleman.

Autoquip’s new logo builds on the company’s leadership position and expertise in designing custom lifting solutions for a multitude of industries.  The icon graphically depicts the A in the company’s name and an abstract representation of a lift in movement traveling upward.  “We wanted our new logo to express the “sky has no limits” and that is exactly what our business is today with our custom and innovative lifting solutions”, added Coleman.

In association with the launch of their new logo, Autoquip is also in the process of developing a new website that will reflect the company’s innovative focus.  The website will be faster, easier to navigate while allowing customers to see Autoquip’s full product portfolio and custom design capabilities. The new website is expected to launch early next year.