"Since its establishment in 1986, WEIMA has sold around 30,000 shredders and briquette presses. Whereas the machines used to be operated in the background, they have now been integrated into the overall production process," explains Martin Friz, the managing director of WEIMA Maschinenbau, GmbH. “WEIMA now boasts a team of over 200 employees worldwide, and we are still growing stronger with each year.”
It all started in the timber industry—wood is in our DNA. Even today, half of WEIMA's market share comes from the wood industry worldwide. Two-thirds of the machines sold to date were specified toward wood applications. Despite efforts to diversify further, the wood industry remains our largest industry.
The other half of WEIMA's market share comes from a variety of other industries, including paper, plastics, data destruction, and the waste-to-energy sector.
WEIMA is based in Ilsfeld, Germany, but has offices worldwide. Europe remains the strongest individual market followed by the U.S. WEIMA America generates a quarter of the company's overall earnings.
As the company continues to expand, its sights are set on other international markets including China, India, and Southeast Asia. South America-- Brazil, Argentina, and Chile specifically-- are becoming increasingly more appealing as well.
In the past years, we have made significant investments in enhancing the facilities in Saxony-Anhalt in Germany and the US. We will follow suit with our Ilsfeld facility this year. We are currently also establishing our first sales and service subsidiary in Northern China to provide specific solutions to individual sectors on the Chinese market.
New Customer Demands
Since our company was established, we have served businesses of all sizes, from small workshops to large industrial companies. Providing size reduction solutions for companies of all sizes will remain our focus. However, companies are no longer asking about the machines’ functionality. That’s a given. Instead, companies are wanting to know more about efficiency, noise emissions, or the environmental footprint of the machine. Most of all, integration into the production line has become more important.
Traditionally, noise emissions were controlled by soundproofing the area around the machinery. WEIMA has recognized the demand and responded to the call—in the second half of 2016, WEIMA will unveil products where sound insulation is integrated into the machine itself, reducing noise emissions even further.
In the last few years, WEIMA has noticed that customers are investing in fewer and fewer stand-alone solutions. Today’s customers seek a more comprehensive approach where shredders are integrated into the production line in order to optimize the process and save time. As a result of this, every PLC-controlled machine that leaves the WEIMA warehouse features a network interface option.
WEIMA was once primarily mechanical manufacturer, but these days the company is also driven by IT. At WEIMA we are a machine manufacturer, not a supplier of complete systems. Consequently, we must provide clearly defined interfaces that meet all system supplier requirements. This is a complex process because we must be compatible with all formats. However, we can fall back on expertise that enables us to find the right solutions to the requirements of our system suppliers. In this context, we provide entire, completely programmed assemblies including the required interfaces for complete system integration.
As it stands today, WEIMA has around 40 specialists within our workforce of 200 employees that specialize in servicing WEIMA machines. This portion of our business is expected to grow significantly in the years to come. We are working together with trade partners in local markets with whom we strive to establish long-term cooperation. Retailers and distributors must also be prepared for increased service demands due to the increasing complexity of the systems WEIMA provides.
In the U.S. market, preventative maintenance is absolutely key to maintaining a system. The majority of WEIMA machinery is sold with service agreements for preventative maintenance—that is, proper care of the machine over time to ensure its longevity and efficiency in shredding and briquetting. This way, suitable maintenance measures are carried out at intervals that suit our customers’ needs and prevent down time. Southeast Asia is also on board with the trend of preventative maintenance, and Friz has hopes that the European market will soon begin to also embrace this development. It will become part of the product range, whereby maintenance is either carried out by the retailer or the manufacturer.
WEIMA has come a long way from its humble beginnings. These days, we provide full vertical integration. Our machine production starts with the production of the steel structure itself, and continues from rotor processing to the production of an individual gearbox. Our production depth is at its highest today. This also comes as a result of the increasing production of individualized concepts and turnkey solutions in collaboration with external partners. These projects would otherwise not be feasible from a time or cost perspective. Consequently, we are heavily investing in production depth to quickly meet all customer demands and maintain an identically high level of quality.
Over 30,000 machines sold worldwide! The WEIMA Group has been building shredding machines for almost 30 years for a wide range of applications with customers in the plastic, wood and recycling industry from all over the world. The WEIMA Group has approximately 170 employees worldwide and has sales offices in Europe, Asia, North and South America and more than 50 agencies worldwide. The production range includes single-shaft shredders, four-shaft shredders, briquette presses and systems including parts and accessories.